How to Set Up AppsFlyer With CPAlead.com for CPI Campaigns

Author: CPAlead

Updated Wednesday, February 19, 2025 at 10:38 AM CDT

How to Set Up AppsFlyer With CPAlead.com for CPI Campaigns

Setting up an AppsFlyer campaign with CPAlead is quick and straightforward. This guide will walk you through the exact steps to integrate AppsFlyer and launch your CPI (Cost Per Install) campaign on CPAlead. Since CPAlead is directly integrated with AppsFlyer, you do not need to configure the postback manually—AppsFlyer handles this automatically.

Step 1: Access Partner Configuration

To begin, you'll need to connect CPAlead with your AppsFlyer account.

Log in to your AppsFlyer dashboard
Click on "Marketplace" in the left sidebar menu
Go to the "Integrated Partners" tab
In the search box, type "cpalead"
Select CPAlead from the search results

Step 2: Configure the Integration

Once you are on the CPAlead partner page, follow these steps to activate the integration.

Click "Configure Integration" or "Set Up"
Toggle the "Active" switch to ON
Under "Integration Status," select "Active" from the dropdown
If prompted for "Attribution Link," select "Default AppsFlyer Attribution Link"

Step 3: Setting Up Your Tracking Link

Now, you need to configure the tracking link. AppsFlyer automatically tracks installs and attribution for CPAlead using a standard template.

Navigate to the "Attribution" or "Tracking Link" section and use the following tracking link format:

 https://app.appsflyer.com/[YOUR_APP_ID]?pid=cpalead_int&af_click_lookback=5d&c=[CAMPAIGN_NAME]&clickid={CLICK_ID}&af_siteid={PUBLISHER_ID}&af_cost_value={CPI_COST}&af_cost_currency=USD&af_cost_model=CPI

Make sure to replace the placeholders:

[YOUR_APP_ID] → Your app’s bundle ID/package name (e.g., com.yourcompany.appname)
[CAMPAIGN_NAME] → A descriptive campaign name

Step 4: Configure Attribution Settings

In the "Attribution" section, adjust the following settings:

Set the "Click Attribution Window" to 5-7 days (to match CPAlead tracking)
Leave the "View-Through Attribution Window" at its default setting
Ensure "Send Cost Data" is enabled under "Cost"

Step 5: Enable Postbacks & Permissions

Since CPAlead is fully integrated with AppsFlyer, there is no need to manually set up postback URLs. However, you must enable postbacks:

Install Postbacks: Enabled
In-App Event Postbacks: Enabled (if tracking post-install events)

AppsFlyer will automatically send conversion data to CPAlead, ensuring seamless tracking.

Step 6: Save & Verify Your Configuration

Click "Save" or "Apply" at the bottom of the configuration page
Return to the "Partner" page in AppsFlyer
Verify that CPAlead shows as "Active" in your integrated partners list

Final Steps: Launching Your Campaign

Once your AppsFlyer integration is complete, you can launch your CPI campaign on CPAlead.

1. Submit Your Campaign

Go to the CPAlead Advertiser Dashboard and create a new CPI campaign. Use your AppsFlyer tracking link when setting up the campaign.

2. Set Your Budget

Decide on your CPI payout and daily cap to control spending.

3. Go Live!

Once approved, your offer will be live on CPAlead, and traffic will start coming in!

That's it! You’ve successfully set up a CPI campaign with AppsFlyer and CPAlead. If you need help, contact our support team.

Need More Help?

For more detailed instructions on how to add a CPI offer to CPAlead, please read our in-depth guide:

CPAlead Advertiser Guide: Setting Up Your First Campaign

Prefer a video tutorial? Watch our step-by-step guide on YouTube:

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